The Business Model Canvas or BMC is a way of telling the story of your business in a handy A4 sized diagram. The diagram shows 9 sectors that anyone starting a business should be able to describe. That is why we called the project 9 Conversations. The word model is used because you should be able to explain how each sector of the picture relates to the others.
Find out more about what the Business Model Canvas is in this video (German and Italian subtitles are available by clicking on the cog icon in the bottom right hand side).